Appalachian Triangle of Kentucky

Appalachian Triangle of KY (ATKY) is a new tourism industry working to transform Southeastern Kentucky from an overlooked region into a premiere adventure tourism destination. This project aimed beyond conventional tourism. Instead, it focuses on the area’s unique potential for outdoor adventure and authentic cultural experiences.

I was part of a larger team that launched a new brand identity and design system and an immersive website that contains information related to attractions, lodging, an interactive quiz, events, and more. The website garnered a lot of attraction online and on social media which in-turn led to increased growth in the region.