RedTag

RedTag is a full-service advertising agency based in Louisville, Kentucky that strives to discover the infinite potential found in everyday spaces. It is an agency that I have working for since 2021 firstly as a graphic designer and now an art director, and since 2021, have overseen the agency grow from a small 10-15 person team to a medium-size 40-50 person team. Over the past couple of months and years, our internal teams have been working to put forward a new, forward-thinking identity, that has matched the meteoric growth the company has experienced over the past couple of years.

As the art director for this project, I took part in helping create and deliver a retro-futuristic identity concept that showcased our vision for the agency. I also helped in building out a larger identity design system that encapsulated all that was within this identity through brand assets, print and digital template files, internal and external marketing materials, a new website design, and an online brand guidelines platform that documents everything that was created within the identity for everyone within the agency to reference and gain alignment.