Valdo

Valdo Eyewear is a high-end luxury brand of men's eyewear that is built on a legacy of craftsmanship and Italian artistry. Under the parent company, Kenmark Eyewear, they came to RedTag in search for an updated ecommerce platform to help consumers discover the art of eyewear.

As art director on this project, I designed the ecommerce platform in such a way that it highlights the details and craftsmanship of the products they offer while also giving the user a worthwhile experience in bringing their story to life on the pages. The website design mixes in lots of texture and subtle micro-interactions with custom lifestyle photography (provided by the client) to create an experience unlike no other.

The website was developed using Shopify and is fully integrated into the clients systems and databases.