Commonwealth Capital Management

Commonwealth Capital Management is a financial investment firm that specializes in providing investment, retirement, and insurance services to help empower their clients achieve confidence in their financial success through proactive partnerships. They help their clients cast a vision for their future and equips them with the tools they need to get to their destination.

I directed this project with the idea of the north star in mind. Using the north star as a symbol for their primary motivation, we created an identity system that focused in on just that. Everything from the logo to brand elements like color, type, and patterns, to photography selection helps evoke a forward-thinking voice with the vision of the future wide open with possibility.