Bourbon Barrel Foods

Bourbon Barrel Foods is renowned in the Bluegrass for their small-batch, handcrafted soy sauce, spices, and other foods. They’re renowned in the Louisville food scene and made fans of world-renowned chefs. However, owner Matt Jamie wanted to expand far beyond his Louisville storefront and grow the store’s ecommerce presence. To do this, they needed a refreshed brand built for expansion while remaining rooted in their story.

As an art director on this project, I helped design a cohesive brand identity system that was focused around Bourbon Barrel Food's story and values. Inspiration was derived from various sources to create and identity that combined Kentucky bourbon and Japanese soy-sauce influences. This all culminated with the release of a new ecommerce website, social media campaigns, and other new forms of collateral. The final brand is one that reflects their history, highlights their quality products, and positions them for future growth and expansion.